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A Good Brand…

Published on June 19th, 2014

I absolutely love this commercial. As a former Volvo wagon driver (with the 3rd row seat), this reminded me of driving in my “boxy” vehicle with young children. I like Volvo and believe they have a good brand driven by safety and reliability. This commercial not only took me back to my Volvo days, it made me think about what makes for a good brand.

+ A good brand shares a story (it’s not just a product).

+ A good brand invokes emotion (it’s more than an item).

+ A good brand is likable…it’s fun (it’s viewed as a better way to live).

What about your organization? Your product? Your idea? Make it good!



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