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Another Jim Collins’ Quote

Published on October 26th, 2012

“We live in a modern culture that reveres the Next Big Thing.  It’s exciting, fun to read about, fun to talk about, fun to write about, fun to learn about, and fun to join.  If you always search for the Next Big Thing, that’s largely what you’ll end up doing – always searching for the Next Big Thing.  The 10X cases did not generally have better opportunities than the comparisons, but they made more of their opportunities by 20 Mile Marching to the extreme.  They never forgot: the Next Big Thing just might be the Big Thing you already have.”

– Jim Collins in Great By Choice.


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